Freshwater Creative developed a digital strategy aimed at raising the University’s profile and securing additional students for the 2009 academic year.
Advertising, social media and a Google Pay Per Click campaign accompanied a broader PR strategy of newspaper advertising, e-marketing and brand development.
• Enquiries to Lampeter’s clearing hotline increased by 400%
• The number of students who accepted places at Lampeter was up by 129%
• Lampeter’s Halls of Residence were completely full for the first time in two years